News
23 / 10 / 2019

Technoforum 2019 hosted business lunch for marketing experts

The first business lunch for marketing experts of manufacturing companies took place at the Technoforum 2019 exhibition.

The meeting was organised by Expocentre AO and Prioritet. The aim of the event is to offer manufacturing companies operating in the Russian market ready-made cases and promotion of machine tool products in the Russian market.

The meeting participants noted that the heavy industry was a specific industry where traditional marketing tools worked differently. Representatives of leading Russian and foreign machine tool companies highlighted the challenges of industrial marketing in the Russian market and told about specifics of promotion of industrial technology, products and services of the Russian machine building industry.

The issues that aroused the most interest were research of the Russian machine tool market, interpretations of classic marketing tools in the context of the Russian heavy industry market, successful introduction of new products to the market, effective participation in trade shows, including regional ones, and other topics.

The business lunch was attended by representatives of the Stankoinstrument Russian Association of Machine Tool Manufacturers, marketing experts of Algoritm Tochnosti, Vostokmash, Gigant, Grover International, Pegas, Rivers, Russkiy Instrument, Sapphire, Siemens, T.R.O.S., Finval, and other well-known engineering companies.

The organisers hope that meetings of marketing experts of manufacturing companies will become a good tradition at the Technoforum exhibition at Expocentre.

The exhibition official website https://www.technoforum-expo.ru/en.

 

Press Service, Expocentre AO